Accountability and Marketing: What do I do next?

Remember: the answer is in the questions
-John G. Miller on accountability
author of QBQ, @QBQGuy
photo courtesy of
I had the pleasure of having lunch with Jason Alba last year. Jason is the bestselling author of "I'm on LinkedIn, Now What?"  Jason's success with his book and coaching is directly attributed to the question"what do I do next?"

What do I do next? That's a great question and the answer includes "that depends."

Do you struggle with what to do next? There are so many things we can do to attract attention ( is all about attracting attention). My own struggles and experiences (not opinions) leads to this recommendation -

1. Pick 3-5 things off this list: Weapons I use. You can email me at for a complete 100+ Weapons List.

2. Put each of them on your calendar for the next week. Literally, on your calendar and set reminders.

3. Execute, Execute, Execute

4. Evalute and correct.

That's it: 1, 2, 3, 4, 1, 2, 3, 4, 1, 2, 3, 4....Everyday, decide today what you're going to do tomorrow and the next 7 days and nights; including Saturday, Sunday and holidays. People are on the computer all hours.

When you're not face-to-face with people, what can you be doing to market (attract attention)? What do you have access to that you're not using. Don't wish for something you don't have (like money), think about what do have access to. 

Look at the list above and think outside your normal "thoughts" about marketing...what can you be doing at night and weekends to market your business?

In the next few weeks I'll mention high-impact no/low-cost tools provided by the following: Sheryl Baker, Kerry Martin-Moore, Hurdie Burk, Blair Ball and Scott Carley. Sheryl, Kerry, Hurdie and Scott take control of their marketing and make things happen. They're OWNERSHIP thinkers.

To that end..................ask WHAT and WHERE questions and be an Ownership Thinker.

Danny L. Smith
Sr. Mortgage Loan Officer
Independent Mortgage Broker
Certified Guerrilla Marketing CoachTM
Impact Leadership Coach
NMLS #138873
Phone: 512-773-6528
Fax: 512-551-0006

Need a good conversation starter? Try this -
     Can you believe Danny Smith is quoting 3.25% 30 Year Fixed Rate mortgages?"

Links to the mentions in this article -

Jason Alba
I'm on LinkedIn - Now What
Kerry Martin-Moore
Sheryl Baker
Hurdie Burk
Scott Carley
Blair Ball
John Miller/QBQ
Weapons I Use 

1 comment:

Hurdie Burk said...

Thank you for sending out great info we use in our daily business.