Many Small Business Owners have all kinds of ideas about how to market their products and services. Their challenge, problem, is putting feet to the thoughts.
Doug is such a person. Doug owns a carpeting company. He networks with people every week, doesn't hesitate to pick up the phone and will call on businesses and homeowners without a second thought.
Every morning he wakes up thinking "I've got to market better!" Doug is a typical Small Business Owner that goes out and gets the business, then works the business and then finds himself without any business...and the cycle starts all over.
Doug doesn't need a big marketing plan or strategy. Doug needs discipline that looks like this -
- Keep a marketing calendar
- Put every marketing "thing" on the calendar that he's going to do, check off what did and did not get done, reschedule marketing "things" and so on. For a guy like Doug I recommend a week-at-a-glance type PAPER calendar
- Robust evaluation and correction of the marketing that is happening, and not happening
- The "marketing plan" should be something the Small Business Owner can easily digest on the run
- The "marketing plan" needs to be a living document with the minimal of information
- What is the Purpose of today's marketing?
- What Benefits will the customer receive buying from you?
- What is your Target today?
- What is the Niche inside your Target?
- What Weapons are you going to use today?
- What Identity are you driving each and every day?
- What is your Budget?
So...3 Simple Things
- Marketing Calendar
- Marketing Plan
- Robust Evaluation and Correction
Keep it simple.
Danny L. Smith
Sr.
Mortgage Loan Officer
Certified Guerrilla Marketing CoachTM
Impact Leadership Coach
NMLS #138873
Phone: 512-773-6528
Fax: 512-551-0006
Danny@DannyLSmith.com
www.DannyLSmith.com
Certified Guerrilla Marketing CoachTM
Impact Leadership Coach
NMLS #138873
Phone: 512-773-6528
Fax: 512-551-0006
Danny@DannyLSmith.com
www.DannyLSmith.com
Let's go to Cozumel!
No comments:
Post a Comment