Elevator Pitches. Really?

No one ever bought anything on an elevator

- Set Godin

Wow. They say you can't judge a book by its cover but you can sure judge some blog posts by the title. Especially Seth Godin's.

I received an email from him with the title No one ever bought anything on an elevator and I KNEW EXACTLY what it would say.

Elevator pitches. Really....How much should you really say in such a short time? What should happen with an "elevator pitch?" What should be the results of an elevator pitch?

An elevator pitch should cause the hearer to want to know more. After you've given your pitch, the next "thing" said by the other person, the person hearing your "pitch," is a question.

If you said your say correctly, they should ask you a question.


To clarify....if you've said your elevator pitch correctly, you'll be asked a question.

Read Seth's blog post.


To that end........


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