From my inbox……
“Okay, you may be saying to yourself, I've got a dream. I think it's worth pursuing. Now what? How can I know that my odds are good for achieving it?
Here’s John’s take on types of dreams and the definition of a dream worth pursuing-
- Material Dreams-Belief that Wealth or Possessions Will Make You Happy
We advise our clients to schedule one to two buffer blocks in their calendars each day. Buffer blocks are 30 to 60 minutes in length, and they are used to get the emails, phone messages, and other routine tasks done efficiently. Buffer blocks reduce the time it takes to get all of the incoming and administrative tasks done and they keep those tasks from interrupting the more important things.
If you decide to try buffer blocks, let your contacts know when you have them each day so that they know when they can reach you. You might even change your voice mail to say something like "I am not available right now, but if you leave a message I return calls between 11 to 12 and 4 to 5 each day." Even if just 60% of your callers leave messages, you will be way ahead!
Brian Moran - 12 Week Year
"If you've given up hope, lost sight of your dream, or never connected with something that you think is worth dreaming and working toward, perhaps it would help you to learn about the five most common reasons that people have trouble identifying their dream:
- SOME PEOPLE HAVE BEEN DISCOURAGED FROM DREAMING BY OTHERS
- SOME PEOPLE ARE HINDERED BY PAST DISAPPOINTMENTS AND HURTS
- SOME PEOPLE GET IN THE HABIT OF SETTLING FOR AVERAGE
- SOME PEOPLE LACK THE CONFIDENCE NEEDED TO PURSUE THEIR DREAMS
- SOME PEOPLE LACK THE IMAGINATION TO DREAM"
Join in as we work through Maxwell's "Put Your Dream to the Test: 10 Questions that Will Help You See It and Seize It."
"What is your dream? Will you achieve it in your lifetime? I'm certain that you desire to. I'm sure you hope you will. But will you actually do it? What odds would you give yourself? One in five? One in a hundred? One in a million?
How can you tell whether your chances are good or whether your dream will always remain exactly that-a dream? And are you willing to put it to the test? Most people I know have a dream. In fact, I've asked hundreds, if not thousands, of people about their dream. Some willingly describe it with great detail and enthusiasm.
Others are reluctant to talk about it. They seem embarrassed to say it out loud.
These people have never tested their dream. They don't know if others will laugh at them. They're not sure if they're aiming too high or too low. They don't know if their dream is something they can really achieve or if they're destined to fail. They have no idea how to achieve their dreams. What they possess sess is a vague notion that there is something they would like to do someday or someone they would like to become. But they don't know how to get from here to there.
If that describes you, then you'll be glad to know that there really is hope. And I believe this book can help you."
— Put Your Dream to the Test: 10 Questions that Will Help You See It and Seize It by John C. Maxwell
Peter Drucker claimed, "the purpose of a company is to create a customer." You have to agree with that on some level.
Being distinctly aware of "what you are selling" and "who is your customer" is extremely important to your success. Yet, I know from experience that it can sometimes be hard to pinpoint. That's due in part to the overflow of information and messages that permeate around us.
We're told to have a vision, mission and/or purpose. Seminars, books, and coaches on best practices tell us to create something bigger than ourselves, and I agree. That ties directly to one of my pillars: build yourself out in front. But bring it home. Bring it down to the grassroots; you have to pay very specific attention to knowing, being sure about "what" you're selling and "who" is your customer.
Ronald Skelton posted on Twitter (@RonaldKSkelton) that marketing raises awareness but selling is getting the check. That's specific and a salesman needs to know that difference.
If you are a mortgage loan officer? do you make dreams happen? Or do you sell mortgage loans? Did you take a application yesterday?
Insurance agents, do you give peace of mind, or sell policies? Did you write a policy yesterday?
Social media consultants, attorneys, executive coaches, accountants, IT businesses, financial planners; what do you sell? Who is your customer?
Everyone, every team, every company, every manager, every executive and every board must do a better job of understanding who the customer is and how to create sales. The revision of Drucker's book "The Five Most Important Questions You'll Ever Ask About Your Organization" states that if Drucker were alive today he would say "a company's most important purpose is to create fans." Can you create real fans without selling?
Just be sure you're getting checks and keep this out in front, right along with your mission statement. Know your mission, know what you're selling and know who your customer is.
Todays's Monday, I pray that you start your week well.
To that end.....
Do you agree it's a noisy world?
If you do, you'll enjoy this book Hurdie and Danny are discussing. The author insists you have to have platform mentality.
Did you catch that?...a platform MENTALITY for your online marketing. Hyatt, the author, insists it is critical to being noticed and a flashy website is not a platform. Owning your platform is critical and you don’t own Facebook, YouTube, and Twitter.
Michael Hyatt knows this from experience. An author, agent, and publisher for more than 40 years, he has spent the past 15 years creating an online following that numbers in the hundreds of thousands.
Join Hurdie and Danny as they discuss a small piece of their 8-year experience with Platform: Getting Noticed in a Noisy World.