Well done. A good read. A very good read.
My two biggest take aways the first two times through -
1. Pages 18, 19 "With referrals you'll lower you costs of sales." That's a simple, true and brilliant statement. Unconsciously, everyone knows that, but we need to be aware of it every day. Great daily focus for me moving forward.
2. Pages 95-97 "Now's the time to start getting it all on paper."
I said TWO points, but I'm adding a third; page 99-101 "This is the moment of truth."
Thanks Debbie, Ray, Jeff, Rosie, Kelly and Dawn. Great job.