How healthy is your referral landscaping?
When we built our home in Lubbock back in 98, landscaping wasn't in the bid….so I got to do that! Flowerbeds, a hedge, monkey grass trimming the driveway, moguls and a grassy front lawn. Part of my dream house included a lawn without stickers. Weeds brought stickers. Weeds had to go.
I went back to the nursery and told the owner I needed "weed killer". Instead…he suggested fertilizer. I clarified the issue: WEEDS. He clarified the solution: FERTILIZER. He taught me something really powerful. "Fertilize your grass. Water it. Aerate it. Strong, healthy grass will choke out all your weeds." He was soooooo right!
Interesting story in Luke 13:6-9 Read it. It's good business advice. I'm just saying…..
Luke 13:6 And He began telling this parable. "A man had a fig tree which had been planted in his vineyard; and he came looking for fruit on it and did not find any. 7 Then said he unto the vineyard keeper. 'Behold, for three years I have come looking for fruit on this fig tree without finding any. Cut it down! Why does it even use up the ground?' 8 And he answered and said unto him, 'Lord, let it alone this year, sir, for this year too, until I dig around it and put in fertilizer (dung); 9 and if it bear fruit next year, fine; but if not, cut it down.'" (NASB)
Here is what we learned:
1. Three years into this project, the owner isn't happy with the crop return.
How long have you been into some projects and you're not seeing the return you want?
2. The dresser wants time to execute a strategy
Time isn't always the answer….unless it is accompanied by a plan or strategy.
3. He is going to Dig and Dung it (fertilize).
Digging simply means that you need to work your prospect and referral connections. Sort out your contact base. Make some calls.
Dunging means…. you need tofertilize the referral connection with things that are a value add! Give them something. Recognize their efforts. Invite them to an event. Offer something complementary.
If you want fruit (results)… Dig it and Dung it!
My clients use a 7-7-28 plan.
- 7 New connections to their data base per week
- 7 Personal notes or cards out to their A and B client list per week
- 28 Personal phone calls to A and B clients or Prospects.
Last week….one of my clients closed a $5600 proposal…..Digging and Dunging. Contact me and I'll get you a shovel and some Miracle Grow!
Scott Carley, Coach512-470-0570
Click HERE to test your Networking Proficiency
Scott Carley, Coach512-470-0570
Click HERE to test your Networking Proficiency
