The Power of Habits, by Guest Blogger Blair Ball

thanks to Guest Blogger Blair Ball for incredible
social media workshops

Do you ever wonder why you do what you do? Why others do what they do?


95% of everything that you think, feel, do and achieve is the result of habits. 

Are you wanting better health? 
Are you wanting to be more successful? 
Are you wanting to have better relationships?
The good news, if you change and replace your bad habit's with good habit's good things will happen in your life! 
  • Habits as we know them can be either good or bad.
  • Habits can be ignored.
  • Habits can be changed.
  • Habits can be replaced.  
This process within our brains is a three-step loop.  

1. The Cue - A trigger that tells your brain to go into automatic mode and which habit to use.
2. The Routine - Which can be either physical, mental, or emotional.
3. The Reward - Which helps your brain figure out if this particular loop is worth remembering for the future.

Experts say 60% of Our Marketing Efforts Should Be...

Experts say we should spend 60% of our marketing efforts and dollars with current and former clients.

Yet, how much should you market to current and former clients?

In reference to the circles above, how do you draw people from the "everyone else" to Permission Prospects? sure you're marketing to present and former clients. Most do not. Never, never and never.

Second...use spaced repetition to market to everyone. You can word search this blog to find other postings on spaced repetition. You can also buy the book "KNOW CAN DO" by Ken Blanchard. reach the rest of the universe, meet/great/smile/dial/advertise....and use social media, or hire someone that does social media well. Done correctly, social media will soften your market and add credibility just through name recognition. I've met people at business function, and I've called to introduce myself, and people have said "your name is familiar, where have we met?'

Forth...and this is really the foundation; have a real live living maturing Marketing Plan. Experts say that writing this down, even in the simplest of manners, will put you head-and-shoulders in front of your competition.

To that end....Market Smart, Not Hard

Danny L. Smith
Sr. Loan Officer
Executive Coach

Developing a Niche to Differentiate Yourself

Dan Klopp, owner of Sign Satisfaction, was interviewed recently by Dag Nybo at Austin Business Journal. Here's a quick summary of the 4 ways Dan says to develop a niche and differentiate yourself from your competition:

1. study your competitors, figure out what they do well and where there's room for improvement,

2. focus promotional efforts (I assume the article is referring to all marketing), and stick to that message, and

3. resist the temptation to lower ethical professional standards

You can read the entire article at you know someone who doesn't believe they can refinance their house because they owe too much?

Many people have interest rates over 6% and owe more than the appraised value of their home.

Yet, many can still refinance their home.....even if they owe more than their house is worth.

Have your friends contact me for a free qualification and loan decision (no credit or appraisal costs).

Danny L. Smith
Phone: 512-773-6528
Fax: 512-551-0006

On Leadership: The Five Dimensions of a Couregeous Follower

Undoubtedly, if we've communicated much at all, you've heard me talk, or write, about following well. Much of what I teach on this subject, besides my own personal experiences, comes from Ira Chaleff's book, Courageous Follower.

This subject, following well, is one of the most important conversations in leadership training. To help us understand the dynamics, here's Chaleff's YouTube video (4 minutes) on the Five Dimensions of Courageous Follower.

Related articles can be found by inputing "follow" in the upper left search box.

Make it a great week, be purposeful.

Danny L. Smith