Don't Make It Complicated

Hi Impact, Low Cost Strategies, Actions and Results absolutely requires (absolutely requires) that you NOT complicate matters, and execute.

Many Small Business Owners have all kinds of ideas about how to market their products and services. Their challenge, problem, is putting feet to the thoughts.

Doug is such a person. Doug owns a carpeting company. He networks with people every week, doesn't hesitate to pick up the phone and will call on businesses and homeowners without a second thought.

Market Smarter......Establish a Platform

A horizontal surface, a place of public expression, a raised area

- partial definition of a platform

 
Last week fellow Guerrilla Marketing Coach Richard Balius asked me evaluate a marketing plan he was recommending to a client; the plan's platform was a blog associated with the client's board position in an association.

Experts insist a platform from which to market your business is likely the difference between success and failure. Consequently, expert marketer Michael Hyatt insists "the easiest way to build a platform in today's world is to start a blog."

Staying on Purpose - A Daily Marketing Plan

Looking over my shoulder and reviewing the day's events (I visualize myself turning my head)....I see I accomplished some of what I'd intended, but not near everything. Part of the start to my day is reviewing my marketing plan, evaluating and making any changes and focusing on the main event.

My personality is high D/I (from the DISC assessment) which means I have great intentions and will set out to accomplish something, even if it's wrong (D), but I can sure get distracted (I) by texts, people calling, a new idea (brainstorm), shiny objects....(oh look at that kitty). It really is amazing that I get anything done while at the same time I continue to be dumbfounded by the fact it happend AGAIN!

Staying on Purpose!

Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus.
- Alexander Graham Bell

 Note...this is a re-write of a former post (way too fitting!).

Looking over my shoulder and reviewing yesterday's events, I see I accomplished some of what I'd intended, but not near everything. Part of the start to my day is reviewing my marketing plan, evaluating and making any changes and focusing on the main event. Ha! Quite a few shots across the bow yesterday.

But, I think I did a pretty good job staying on purpose. Or at least I came back to it, a few times.

My personality is high D/I (from the DISC assessment) which means I have great intentions and will set out to accomplish something, even if it's wrong (D), but I can sure get distracted (I) by texts, people calling, a new idea (brainstorm), shiny objects....(oh look at that kitty). It really is amazing that I get anything done while at the same time I continue to be dumbfounded by the fact it happened AGAIN!