A horizontal surface, a place of public expression, a raised area
- partial definition of a platform
Last week fellow Guerrilla Marketing Coach Richard Balius asked me evaluate a marketing plan he was recommending to a client; the plan's platform was a blog associated with the client's board position in an association.
Experts insist a platform from which to market your business is likely the difference between success and failure. Consequently, expert marketer Michael Hyatt insists "the easiest way to build a platform in today's world is to start a blog."
