Showing posts with label Guerrilla Marketing. Show all posts
Showing posts with label Guerrilla Marketing. Show all posts

A new generation being "formed"

At 58, I'm a digital immigrant and not a native, 
but I feel like a commuter. 


Thanks to Hurdie Burke for sharing this Google publication

Google's THINK group have declared a new generation: Gen C. 



Clutter, and self-image...Raising Lids

You can't outperform you self-image. Maxwell Maltz

Clutter. As I focus on the Ps (plan, pause, pray, patience, purpose, peace, persistence..is that the right Ps?), I'm reminded more and more of the clutter that gets in my way of the big R - RESULTS.

Clutter is not all about what I create for myself, but what others create on my behalf. Or is it what I allow others to create? Either case, I have to deal with it.

And such, it becomes the inability to create. The inability to move forward. Some might say it's a spiritual thing. Maybe so. But, as with a post last November......

Clutter snuck in.

And when that happens, this Choleric/Sanguine (D/I) gets caught up in the reactions.

What am I going to do? I'm Purposefully driving back through my Speed of Trust disciplines and behaviors. I'll Pay attention to my Integrity, Intent, Capabilities and Results as I practice the following 3, of 13 behaviors (can only concentrate on 3) -

Talk Straight, Clarify Expectations, Deliver Results


It's also time for a celebration - looking through the 13 behaviors, I realize how much better I am at practicing all of these than I was 5 years ago. Even a few months ago.

To that end....it's a GREAT DAY!

Market Smarter......Establish a Platform

A horizontal surface, a place of public expression, a raised area
- partial definition of a platform

 
Last week fellow Guerrilla Marketing Coach Richard Balius asked me evaluate a marketing plan he was recommending to a client; the plan's platform was a blog associated with the client's board position in an association.

Experts insist a platform from which to market your business is likely the difference between success and failure. Consequently, expert marketer Michael Hyatt insists "the easiest way to build a platform in today's world is to start a blog."

Keep Your Weapons Sharp and Tuned-In!


Clients report that the Marketing Calendar is their most precious business asset.

- Jay Conrad Levinson
Master Marketer and
author of Guerrilla Marketer