You can't market well if you can't deliver your product well; good operations is an essential part of your marketing.
I was approached by a businessman (I'll call him John) that had come to a Guerrilla Marketing workshop. We engaged in a relationship and through the process of understanding where he is "now," I realized that his business would probably implode if he brought in any more business.
John has had great success in the past and comes up with a new idea at least once a day. He is the epitome of "entrepreneurial seizures." He would be a dream account for a good marketing coach. Except...John is wearing himself out and I believe I've convinced him that he needs to improve his ability to deliver his service before we can work on his marketing.
Cases like this are far too common. Most small business are started by people that have great ideas but don't know how to run a business, understand and handle the processes and they end up ignoring the operations.
Thus, the operations become a competitive disadvantage to marketing.
Are your operations, you ability to deliver great service, a competitive advantage?
To that end....
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