Duct Tape Marketing gives this as a good example of a marketing purpose statement: "we're Crestwood Custom Home Remodelers and we want to be known as the no-mess, no-trash, we'll-make-your-neighbors-happy contractor." I like that. It doesn't say anything about themselves as contractors, but it gives purpose.
While there will be specific purposes defined by project or timeline goals there has to be a BIG purpose defined. For me to trust my marketing, it must have focused meaning, worth and intention. My marketing purpose is defined with THREE purposes. This is then followed-through with an operations ACTION. Without operations and action, or it becomes trivial (see post).
#1 - the purpose of my marketing is designed to capture the attention of my target market(s), and then
#2 - the purpose of my marketing is designed to give my target market information to facilitate their decision-making-process when they are ready to buy, and then
#3 - the purpose of my marketing is designed to keep the risk of buying as low as possible and is easy-to-take action on.
The 1st Purpose of my marketing is....
....to help you produce more by
giving away value in exchange for your attention.
giving away value in exchange for your attention.
To that end......be purposeful.
1 comment:
working on this purpose statement - it was
Attract homeowner clients with a leadership
mindset that desires to leave everyone we come in contact with to be better because they worked with us.
Updated it on post
Post a Comment