Execute to Market Well #3

As I've mentioned in previous posts, a small business must execute very well in order to WIN. This starts, at least in my world, with 3 processes: People, Strategy and Operations.

Marketing strategy starts with a plan. Here's the beginning of our plan's mindmap (Austen and I use SimpleMindTM) -


Achieving good results from this plan will require building and living it out continuously. Not only are we responsible for marketing, but originating, processing and working with our lenders to get loans underwritten, closed and funded to meet borrowers and Realtors time lines.

We'll achieve results in direct proportion to using all 4 cores of credibility as we practice smart-trust.


To that end....

Who do you trust with your mortgage referrals?

Danny 512-773-6528

Austen 512-773-6729

www.ImpactMortgageGroup.com

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