Top 20% of Sales People......Empathy

Understanding the other person's point of view is a trait that is found in the top 20% of all marketing and sales people.

The MuRF SMARTS (Sales Marketing and Representative Traits Survey) identifies this trait in an individual. The ability to get along with, to develop trusting relations with, and to communicate effectively with others comprises a set of skills that has long been deemed central to the job of marketing and sales.

Taken as a whole, this set of interpersonal communication competencies deals with the person's ability to establish warm, empathic, nondirective, trusting relations with others and with potential and current clients.

In the scale below, this person appears to be somewhat comfortable in expressing his feelings and in understanding the feelings of others. He seems to have a good understanding of the importance of empathetic communication in the marketing and sales profession. He is comfortable when others come to him with strong feelings and will tend to listen.

To learn more about the SMARTS and how you can use this powerful report to achieve better results in your entire organization please contact Danny Smith at 512-773-6528 or

We'll also send you a sample copy of the entire SMARTS report for the asking.

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