A new generation being "formed"

At 58, I'm a digital immigrant and not a native, 

but I feel like a commuter. 

Thanks to Hurdie Burke for sharing this Google publication

Google's THINK group have declared a new generation: Gen C. 

Case Study - Types of Followers

There are different types of followers, but all leaders have followers.

Marketers are looking for followers, sellers..looking for followers.

The sooner one realizes this impact on one's life, one's business,

the sooner one starts moving down the right path.

To be a good leader, a good salesperson, a good marketer, you have to have followers and as we develop our own personal leadership, we will have better followers. It "magically" just happens. What makes a good follower? Can someone develop there "followership?"

#MarketSmarter's 9 Essential Behaviors

You can't talk yourself out of a problem you've

behaved yourself into. - Stephen R. Covey

 

No, but you can behave yourself out of a problem

you've behaved yourself into...and often faster

than you think. -Stephen M.R. Covey

In our Guerrilla Marketing / Market-Smarter-Not-Harder workshops we focus on Behaviors. Behaviors, as explained by Covey (2), are what flows out of our agenda. Agenda flows from our intent.

The Nine Essential Behaviors to Marketing-Smarter are:

1. Learner
2. Takes Action
3. Creative
4. Evaluates and Corrects
5. Sensitive
6. Strong Ego
7. Generous
8. Aggressive
9. Patient

These behaviors are a combination of character and competence. As we remember that marketing is everything we do before and after getting the check, we want to practice these essential behaviors.

A recommended read on behaviors is Stephen M.R. Covey's The Speed of Trust.

To that end.....market-smarter-not-harder.

Danny

ps..for more marketing info and tips, go to the Market-Smarter blog

pss..pay attention to my social media feed for dates and times on free Webinars

Proven Behavioral Characteristics of a Good Salesperson

Selling in today’s market requires more than good hair and a firm handshake. It requires an ability to market, sell, and consult all at the same time. The Internet has created droves of highly educated consumers who need direction in choosing the most appropriate products or services, but who do not want to be “sold.”

Do you have empathy? How well do you recover from rejection? Do you communicate well? And how is your confidence?

Experts say that to succeed in sales and marketing, you need to have the right balance of the following characteristics; Empathy, Integrity, Creativeness, Time Management, Self-Esteem, Math/Logic and Dependability.

If you're struggling with your sales and marketing efforts you are likely hampered by being too high or too low in at least one of these areas.

Be sure and sign-up for our newsletter and/or watch our LinkedIn and Twitter postings to receive notice of FREE webinars to learn more about these important behaviors.  

Practice Accountability

For others to trust us, we have to allow them to hold us accountable. Trusting without accountability is hope. Some though, don't take well to being held accountable and will say things like "all that I've done and you question me?" This type of questioning at all shows a couple of things;

Verifying, hold someone accountable is smart trust. Not practicing smart trust will get bad results because agendas change and when agendas change, behaviors change. When behaviors change, results change.

Be agreeable to either accountability or questionable behavior and bad results.

To that end....practice accountability.

Counterfeit Credibility

A former employee of mine used to talk about people's passive-agressive behavior and I had the hardest time getting a grip on what he meant. I'd ask him what he meant and typically get a clinical answer until it hit me that it was saying one thing and then doing something else. Ha. I thought that was lying! Or just plain bad behavior and a lack of credibility. I'm a plain English type guy and either someone has credibility, or they don't. They're either lying, or telling the truth. Right?  Covey, in his book Speed of Trust, introduces the Four Cores of Credibility; Character, Competence, Intent and Results and I pound these out in my training and coaching. We'll cover these four cores in the coming weeks, but first, what does Counterfeit Credibility look like?

Credibility, or lack of, shows up most in behaviors.Googling counterfeit brought up over 7 million hits and credibility 948,000. Counterfeit means; made in imitation so as to be passed off fraudulently or deceptively as genuine; not genuine; forged: counterfeit dollar bills. Pretended; unreal.

Credibility means; capable of being believed; believable: a credible statement. Worthy of belief or confidence; trustworthy: a credible witness.

So, Counterfeit Credibility is when one's credibility, or credible statement, or credible witness is an imitation, deceptive, not genuine, and deceptive.

See if you recognize any of these counterfeit behaviors in yourself or those around you:

• Technically telling the truth
• Legally splitting hairs
• Spinning the real issues
• Withholding information (well, they didn't ask the right question)
• Hidden motives and agendas (arg, I know you aren't supposed to hate, but I seriously can't stand this one)
• Passive-aggressive behavior
• Being driven by circumstance and not conscience
• Being two-faced; pretending to care
• Pretending to pay attention
• Being busy to look busy and not getting results
• Not accepting the blame when it is your fault

These behaviors destroys others trust in us, AND your trust in yourself.

To that end....