Marketing's #1 Weapon: SERVICE

I've been writing about executing a marketing plan around the processes of People, Strategy and Operations. That writing has been stalled a bit though due to the "living" part of that execution - Service: Marketing's #1 Weapon.

Here's a great example of athe impact of that weapon being used well: Customer Service Lessons from "Taxi Terry" by Business Speaker Scott McKain

Actually, after listening to this again, I've picked out 8 other Marketing Weapons.

How many did you hear Scott mention?


1 comment:

Hurdie Burk said...

Want to improve your life? Hang around Danny. Thank you for always adding great content and sharing your wisdom.