Execute to Market Well: #6

I use Marketing Weapons everyday. We all do. This blog is a Weapon. How I use this Weapon, how I "think" about this Weapon, impacts its effectiveness and power.

Here are a few of the Weapons I use on a daily (D), weekly (W), monthly (M) and sporadic (S) basis:

• Email  (D)
• Service (D)
• Email signatures - (D) This is the probably the most neglected and easiest Weapon to use with greatest impact.
• Conversations - Face-to-face  (D)
• Conversations - Phone (D)
• Facebook personal page (D)
• Facebook business page
• Twitter (D)
• Blog (D)
• My logo (D) - purposefully put it where I want, but not on everything
• My picture (D) - purposefully put it where I want, but not on everything
• Graphics and Pictures - especially in my blog (D)
• E-Newletter (M)
• Fusion Partners (D/W)
• Thank you cards (W)
• Taglines - (D) - I purposefully use different taglines in my signaures. These are sometimes built into graphics
• Missions and Charities I support (M)
• Answering the Phone (D) - IT's A GREAT DAY!
• e-newspaper (D)
• marketing plan (W)
• Video (S) This should be at least weekly and working into my process. I'll use Hurdie Burk to help me get started, again.
• Contact Relationship Management/CRM (D) - CRMs aren't about technology. CRMs are about managing the relationships you work at having with prospects and clients
• Flexibility (D)
• marketing calendar (D)
• company name (D)
• Target/Niche Marketing (S)
• identity (D) - if someone stole your marketing identity, what would they get?
• Gifts (S)
• business cards (D) - do you use this as a shotgun or a sniper rifle? I know, not a nice picture but I'm trying to make a point here.
• training workshop (S)
• 1:1 training (W) - do you meet people and use opportunity to train yourself about them, or them about you?
• online workshops/webinars (W)
• face-to-face networking (W) - how many of these meetings to you waste by not following through with more weapons?
• Networking breakfast or lunchs (W)
• Attire (D) - your physical appearance is 90% of 1st impression
• Flyers (S)
• Conversations around product/service questions (D)

How many people have you been in contact with over the past week? The past month? Have you followed-up? Followed-through?

We have so many Weapons at our disposal and most are laying around unused.

For a broad list of Marketing Weapons, see Jay Conrad Levinsons 200 Guerrilla Marketing Weapons.

To download my list and worksheet, click here.

And to that end.............


Danny,  (512) 773-6528