Welcome Guest Blogger, Gary Seale. Gary provides sales outsourcing services and is the author of the book Business Principles from Proverbs.Recently I have been reading a John Maxwell book called “Everyone Communicates, Few Connect.” One of Maxwell’s premises is that we have to know our audience and their level of understanding to truly communicate. It is all too easy to deliver information on our level of comfort and miss the intended audience all together.
I first learned this concept in a Toastmaster’s International program in the early 1990’s. The impact of their philosophy and receiving feedback on my speeches made this an important concept to keep in mind. This is true no matter what level or size of audience you speak to. From a six year old to a Phd from MIT, we all need to position our choice of words and illustrations to truly communicate.
