Everyone Sells...Unlock the Salesperson In YOU!!!

Everyone sells. EVERYONE.

The dad telling everyone how cute the new baby is...he's selling.

The applicant in an interview....she's selling.

The daughter begging dad to drive his car...selling.

Did you tell someone about a movie and say "you've got to go see..".....selling.

How good of a sales person are you?

The young man walking his date up to her door for a goodbye kiss....selling. The lady shopping and asking for a discount, for whatever reason...she's selling.

How many times did you ask for something today? You were selling everytime. Did you talk about a candidate and why you like one over another? You were selling.

Call it what you want, you were trying to get someone to do what you wanted. I t  i s  c a l l e d  S.E.L.L.I.N.G....period-the-end...selling.

Do you work with others in an office, or talk to customers about ANYTHING? selling.

Stop lying.

Sales People Need Reserves and Margins, Too

The real price of everything, what everything really costs to the

man who wants to acquire it, is the toil and trouble of acquiring it.

 Adam Smith

Bryan Flanagan writes "sales professionals must build a physical, a mental, and a spiritual reserve. It's easy to run out of gas due to your daily selling activities. Therefore, you need to have something "extra" in your tank. This is where the reserve comes in."

You are not always selling, but you are always prospecting

You can have everything in life if you'll ever want

if you help enough other people get what they want.

Zig Ziglar

In the '70s I first heard this claim Zig Ziglar made and I'm realizing now that I likely misunderstood his audience. Nevermind, for now, what I thought he was talking about but consentrate on what he definitely meant.

Zig was referring to professional sales people selling their products and services to people who have a desire and need; help enough of those people get what they want and you'll get yours.

Now, to another contradiction; you are not always selling, but you are always prospecting. I know I'll get a couple of emails about "well, where's your EVERYONE IS A SALESPERSON, EVERYONE IS ALWAYS SELLING?"

I just want to deal with the prospecting thing for now, though we are selling when we prospect, but let's keep it in context.

How big is your prospect list? Are you thinking "prospect" when you make calls, go to networking luncheons, etc?

Bryan Flanagan in his book "So You're New to Sales" states the following as the simplified version of prospecting:

You understand your products and services. You believe you have something to offer the prospect. You have a firm conviction your solution is better than what is being used at the present time. You believe your advantages are valuable to the prospect. You want ot share these advantages with your prospect.

Flanagan goes on to say "that's really all that prospecting is. Yet we tend to complicate it. Don't complicate it...keep it simple. It is as simple as this: you believe that you have a solution to a problem and you want to communicate that solution to a person you've never met."

So, do you know what you're selling? Do you know who your customer is?

It's Monday! Let's prospect well today.

Blessings,

Danny

Right People in
the Right Place
thru Consulting,
Equipping, and
Coaching

                                                  



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