From my inbox this morning…….
As strange as this may sound, the key to your next breakthrough is to fail faster.
Typically, when we try something new it doesn't work exactly the way we envisioned it. When we implement a new system or use a new technique, more often than not, it does not produce the intended result. Too often we are surprised by the lack of results and go looking for the next idea to chase when, in fact, the initial failure is just feedback. When you step out on uncharted ground, the best approach is to anticipate that you will more than likely need multiple attempts to get it right.
The 12 Week Year is designed to help you get to market quickly, so you adjust your approach based on market feedback. Be prepared for multiple versions and learn to fail faster in order to succeed.
The 12 Week Year"
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