Traditional marketing focuses on the masses, treating everyone the same.
Danny L. Smith
Guerrilla marketing treats everyone fairly and justly by treating everyone differently.
Guerrilla marketers come to understand and practice win/win relationships.
Guerrilla marketers
think about their prospect's behavior and how to best relate with them.
If you, the marketer, have a High D temperament, but your prospect is
a High C, your marketing "output" is naturally different that your
prospects "input." You tend to be direct, to the point. You want to move
through the process and get it finished so you can move on. Your High C
prospect wants details, details and more details. The High C wants
time to think through the details, ask questions and insure he gets good
answers.
If haven't taken a DISC assessment in the past year and would like to learn more about your temperament, email me at Danny@DannyLSmith.com for a link to a free online DISC.
Danny L. Smith
512-773-6528
"The top 1% of successful entrepreneurs build themselves ahead of their business."
No comments:
Post a Comment