Immediate takeaways from this video below....
Immediate takeaways from this video below....
Immediate takeaways from this video below....
- 90% of the people today (2013) are marketing there event as if it were 2004
- We get stuck; mail, email, advertising, banners
- We have to understand habits change, things we will do today doesn't mean we'll do it tomorrow.
- Storytelling. People want to hear stories. We have to learn how to tell stories in the media where people are at.
- Just because you don't like a marketing idea, doesn't make it wrong
- Just because you don't like Facebook, doesn't make it not good (even for you)
- Just because you don't want to do something, doesn't mean you shouldn't do it anyway.
- The quickest way to go out of business is be romantic about the way you make your money.
- If you plan events and aren't a story teller on Facebook, Twitter....you'll be irrelevant in 12 months.
- Your events and you as individual are a media company. If you choose not to participate, you're being too quiet in a noisy world.
- Change, keep-up, or you'll go bankrupt.
To that end...thanks Caroline Reaves-Powers for the LinkedIn message to watch this video
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