Good doesn't get you business

Good doesn't get you business. You have to be
clear - concise - compelling. You have to engage.
- Ed DeCosta

Ed goes on to say that engaging people is the key to business growth and 96% of your growth comes from engaging people in ongoing conversations.

I love stats when they come from such a high level and respected professional sales professional as Ed.

You have to start a dialog as if someone is listening

- Ed DeCosta

This is another blog post that is as much about marketing as leadership. So, how does this apply to helping leaders lead leaders?

Here it is -

- You're around people everyday, engage.
- You're leading and following other people - every day, engage.
- Start talking like a leaders, engage.
- Start a blog and writing like a leader, engage.
- Tweet, like a leader, engage.
- Post to Facebook and LinkedIn, like a leader, engage.

While you're doing all this, you're talking to yourself. You're engaging with yourself. You're leading yourself and as you learn to lead yourself better, you'll lead others better.

You'll help others lead better.

To that end...