Dan
Klopp, owner of Sign
Satisfaction, was interviewed recently by Dag
Nybo at Austin Business
Journal. Here's a quick summary of the 4 ways Dan says to develop a
niche and differentiate yourself from your competition:
1. study your competitors, figure out what they do well and where there's room for improvement,
2. focus promotional efforts (I assume the article is referring to all marketing), and stick to that message, and
3. resist the temptation to lower ethical professional standards
You can read the entire article at http://tinyurl.com/7dgrghm
1. study your competitors, figure out what they do well and where there's room for improvement,
2. focus promotional efforts (I assume the article is referring to all marketing), and stick to that message, and
3. resist the temptation to lower ethical professional standards
You can read the entire article at http://tinyurl.com/7dgrghm
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