Marketing's Three Building Blocks of Execution

Building Block Number One: The successful marketer's eight essential behaviors - 
  • Patience
  • Imagination
  • Sensitive
  • Strong Ego
  • Generous
  • Aggressive
  • Learner
  • Takes Action

Building Block Number Two: Create framework for change 
  • Reward yourself and others -celebrate success
  • Evaluate and correct - robust process 

Building Block Number Three: Right People Right Place 
  • Know that you and those you work with have capabilities: work smart
  • Practice T.A.S.K.S. Based Goal Setting
  • Be a leader/manager when you need to lead/manage
  • Be a follower when you need to follow
  • Practice SMART Trust

Blend these Building Blocks together as you practice being real, self-awareness, getting better, and humility.

To that end....

Sources of information

Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan and Charles Burck (Jun 15, 2002)

by Stephen M.R. Covey

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