Trust. It's even profitable.

Trust is to success as influence is to leadership. You can't have one without the other. Stephen M. R. Covey, in his book Speed of Trust, tells us that we'll get deals done faster as our trust increases; us trusting others and others trusting us.

Covey outlines trust as Character and Competence.

Character is made up of Integrity and Intent.

Competence is about Capabilities and Results.

As he further breaks each of these down he identifies Integrity, Intent, Capabilities, and Results as the four cores of credibility.  Increase each of these and "deals" will get done faster. Increase the speed of getting business done and expenses go down. We know that as expenses go down, profits will go up.

The more you're trusted, the more you'll profit.

Simple. Huh?

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