Book: The Five Most Important Questions You Will Ever Ask About Your Organization

Whether you are the head of an entire organization or a department manager, reading and following the simple principles found in this book can help get your thoughts headed in the right direction for 2011.


Book: The Five Most Important Questions You Will Ever Ask About Your Organization By Peter Drucker, with Jim Collins, Philip Kotler, James Kouzes, Judith Rodi, V. Kasturi Rangan, and Frances Hesselbein

Any group, team, company or organization should always be aware of what you are doing, why you are doing it, and what you must do to improve the organizations performance;


Drucker tells us to ask -


1. What is your mission?

2. Who is your customer?

3. What does your customer value?

4. What results are you looking to achieve?

5. What is your plan?



He encourages the reader to further explore, analyze, assess, determine and develop in and around those five questions:


Explore….the five simple, yet essential questions


Analyze….your organization’s mission, which should be a short, sharply focused statement that tells
everyone why you do what you do, not how you do it.


Assess….who your target customers are, who and what influences them, what they value, how you can create satisfying experiences for them, and which customers you should stop serving.


Determine….what specific results your organization should be striving to achieve, and where you should focus for future success.


Develop….your organization’s plan, which must define the particular place you want to be as well as the budget and action steps that will enable you to get there.


These notes are from my previous review of this book posted at In-the-Box: Reading Well.


To that end...