Treating everyone fairly and justly...

Traditional marketing focuses on the masses, treating everyone the same. 

Guerrilla marketing treats everyone fairly and justly by treating everyone differently. 

Guerrilla marketers come to understand and practice win/win relationships.  

Guerrilla marketers think about their prospect's behavior and how to best relate with them. If you, the marketer, have a High D temperament, but your  prospect is a High C, your marketing "output" is naturally different that your prospects "input." You tend to be direct, to the point. You want to move through the process and get it finished so you can move on. Your High C prospect wants details, details and more details. The High C wants time to think through the details, ask questions and insure he gets good answers. 

If haven't taken a DISC assessment in the past year and would like to learn more about your temperament, email me at Danny@DannyLSmith.com for a link to a free online DISC.  

Danny L. Smith
512-773-6528

"The top 1% of successful entrepreneurs build themselves ahead of their business."

Who Flourishes the Most?

If you insist on a quid pro quo every time you help others, 
you will have a much narrower network.
- Adam Grant

Motivation and opportunity are two things highly successful people have in common with each other.

But what about what-we-give-to and what-we-take-from others?

In his book "Give and Take: A Revolutionary Approach to Success," Adam Grant (Wharton School prof) lays out how he's identified and accessed what causes people to be most, and least successful.

According to his years of research, the top 3rd most successful people (across many industries; doctors, engineers, sales, attorneys, teachers...) are GIVERS.

The top 3rd are GIVERS.

So are the bottom 3rd.


In the middle are the Takers and Matchers.

Click here for Podcast: https://youtu.be/Dcfk89LKfjo