Excerpts from Jim Collins' small booklet Good to Great and The Social Sectors...page 28-29
The # 1 best-performing investment in the universe of American public companies (according to Money Magazine) over a 30 year period, 1972 to 2002 was Southwest Airlines. A $10,000 investment in 1972 would have returned more that $10 million in 2007.
Yet, the airline industry remained one of the worst imaginable....Airline executives have habitually blamed industry circumstances.
What if the people at Southwest had said, "Hey, we can't do anything great until we fix the systemic constraints facing the airline industry."?
Think about that...
- the airline industry was thought to be in shambles
- Southwest Airlines literally SOARED during the same period.
Why?
The executives at Southwest had different thoughts.
That's it.
To that end..........
Danny
512-773-6528
www.ImpactInnerCircleMastermind.com
The # 1 best-performing investment in the universe of American public companies (according to Money Magazine) over a 30 year period, 1972 to 2002 was Southwest Airlines. A $10,000 investment in 1972 would have returned more that $10 million in 2007.
Yet, the airline industry remained one of the worst imaginable....Airline executives have habitually blamed industry circumstances.
What if the people at Southwest had said, "Hey, we can't do anything great until we fix the systemic constraints facing the airline industry."?
Think about that...
- the airline industry was thought to be in shambles
- Southwest Airlines literally SOARED during the same period.
Why?
The executives at Southwest had different thoughts.
That's it.
To that end..........
Danny
512-773-6528
www.ImpactInnerCircleMastermind.com
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