Smart Marketers Lead Themselves With Processes

Systems permit ordinary people to achienve extraordinary results predictbly.
- Michael Gerber, author of E-Myth

With this quote from Mr. Gerber, I'll use John Maxwell to further explain "systems" -
 
A system is a process for predictably achieving a goal base on specific,
orderly, repeatable principles and practices. Systems leverage your
time, money, and abilities......Systems are deliberate, intentional, and
practical...They improve your performance.
- John Maxwell in The 15 Invaluable Laws of Growth

I can't control when, where and how some one responds to my marketing efforts. I can control what I do to follow-up with people using various low cost methods and tools to stay in contact with people after meeting them.

To that end..........be extraordinary


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2 comments:

Hurdie Burk said...

Always shaking hands and meeting people. Sometimes the best marketing is handshakes.

DannyLSmith said...

True. For most people, probably 99%, it is the handshake that starts the relationship.

But where should it go from there?

How do you get where you want to go?

Or, is it just a numbes game?