#7: Evaluate and correct (taking a good look over your shoulder)

The step that most directly controls our success or failure is our
behavior - what we do or not do. Behavior means our actions.
How we act, what we do, each moment of each day...
- Shad Helmstetter What to Say When You Talk to Yourself


What did you do to be successful last week? Look over your shoulder? Literally. Look to see if you did what it took to succeed last week.

Assuming that you're responsible for generating income...Did you make a sale? Did you market well last week? Did you bring new people into your sphere of influence. Did you go out, meet people and tell them about your offer? What you're selling? Did you start new relationships last week?

What's your process for staying engaged?

In the past, many of us only established and maintained relationships over the phone and/or face-to-face. These days, there's the impact of social media, email and other internet methods.

Those that succeed in these relationships will usually engage on many levels, use many recourses. Building relationships takes follow-up. It takes a process. A good process requires evaluation and correction.

John Maxwell's quote about The Law of Process states, "Leadership develops daily, not in a day." And, since everything rises and falls on leadership...


Here's a trick I learned a few years ago to help my daily progress/process:

- Grab your calendar, your phone, your emails and your list of 100+ weapons
- Look back through each
- Let your mind wander through the conversations
- Write, on your calendar every time you used one of your marketing weapons

- What weapons do you have easy access to and your not using?
- Write, on your calendar, what you "could have" used...

Do this on a daily basis and you'll gradually become more aware of the weapons you're using, how to use them better, and how to start using other weapons.


And you'll start marketing at much higher level of impact.


To that end....


"Marketing is everything you do before and after getting the check"

 

No comments: