Self Esteem: What Does It Have To Do With Sales?

The following is an exert from an actual SMARTS Report on a successful career loan officer -

Self-Esteem


"Based on their daily experiences, most people's feelings and thoughts about themselves fluctuate somewhat. The number of sales that a person makes, how his or her friends treat him or her, and the ups and downs in a romantic relationship can have a temporary impact on a person's sense of well-being.

Healthy self-esteem is based on a person's ability to assess himself or herself accurately (know himself or herself) and still to be able to accept and to value himself or herself unconditionally. This means that people must be able to acknowledge their strengths and limitations realistically (which is part of being human) and, at the same time, to accept themselves without conditions or reservations as being worthy and worthwhile. People with poor self-esteem often rely on how they are doing in the present to determine how they feel about themselves. They need frequent, positive external experiences in order to counteract the negative feelings, experiences, and thoughts that seem to plague them constantly. The top 20% of sales and marketing personnel appear to have very strong self-esteem and tend to depend upon their own sense of self-worth rather than on external sources.

According to the results of this section of the SMART Survey, Darren has a very high self-esteem. He recognizes his inner value, and it shows in his personal life, relationships, and career success. He feels adequate in most situations and confident in his relationships and abilities. His self-image is strong, and he appears to have few doubts about his abilities or relationships. He does not appear to be dependent upon others for his feelings of self-confidence and self-respect.

Darren appears to have a strong self-esteem, which compares favorably to that of the top 20% of those working successfully in the marketing and sales field."

This loan officer has been a producing branch manager the past 9 years and has been in the mortgage business for 17 years. Darren produces 8-12 loans a month in addition to his other branch production.

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